The BMW logo – the iconic blue, white and black roundel symbol is the well-known representation of performance and luxury in the automobile industry. The BMW logo is recognized internationally as the symbol behind the “Ultimate Driving Machine.” However, the meaning of this famous logo has been controversial since the 1920s. What is the real meaning behind the BMW Logo? Let’s find out.
According to the popular rumor, the blue and white checkered design set inside a black roundel is supposed to represent a rotating aircraft propeller, with the colors blue and white representing the white and silver spinning propeller blades against the blue sky.
However, according to the New York Times and Daily News Auto, the BMW logo colors are inspired from the Bavarian flag colors, which makes sense because Bavaria is the roots of BMW’s origin.
Dr. Florian Triebel, who is the Executive Board Member of BMW AG, commented on the meaning behind the BMW logo
“There are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. One interpretation points to a rotating propeller. The other relates the BMW logo to Bavaria as the place where the products are manufactured”
According to the company history on BMW’s website, BMW officially trademarked it’s blue and white roundel logo on December 10th, 1917.
“The round brand logo with the letters BMW and the stylised propeller designed in the Bavarian national colours of blue and white is entered under the number 221388 in the Trademark Registry of the Imperial Patents Office.”
During the later years in the 1920s, the BMW logo was presented in an advertisement “as a stylized rotating propeller” which BMW stated was the reason behind the widely known interpretation of the BMW logo.
To clear up the controversy, BMW released a video explaining the real meaning behind the BMW logo, which BMW confirms that the blue and white roundel BMW logo was an inspiration from the Bavaria flag.
The BMW headquarter is in Bavaria’s capital, Munich, in Germany, where the company was officially founded in 1916. BMW celebrated its 100th year anniversary of the company on March 7th, 2016.
Today, BMW ranks number twelve as the world’s largest motor vehicle producer. BMW has automobile manufacturing plants in many different countries, including Germany, United States, China, India, Brazil and South Africa. Both the BMW M (performance cars) and BMW i (hybrid and electric cars) are popular sub-brands of the BMW brand.
Also, see the BMW M Logo Meaning and find out What Does BMW Stand For.